What to Write in Your Company Booklet

Publishing newsletters and catalogs is an effective marketing campaign for many businesses. You can always get in touch with a custom booklet printing company to produce the brochure for you, but you need to first decide on what to put in them. Here are some ideas for a simple 8-pager:

Front and Back Covers

The front page is the most significant part of your booklet. It should be eye-catching, so it can easily grab the attention of your potential readers. Use photos and large fonts to achieve this. But, you can ask for assistance from a professional designer to create a visually appealing layout for you.

Aside from being aesthetically pleasing, this page should contain the following:

  • Nameplate – It’s what your booklet is called, and it’s usually placed on the upper center part of the front page.
  • Banner headline – The title of the article inside that you want to feature. It can be accompanied by a large photo or a 25-word summary.
  • Story snippets – These serve as teasers for your other stories. They’re written as short snippets, often less than 25 words.

Meanwhile, the back is basically a free page. Here, you can put anything, such as another feature story, a large photo, or just the logo of your company. Some businesses attempt to use this space to publish advertisements or write advocacy slogans.

Pages 2 to 6

In these pages, you can place various types of content. Feature stories about the company are the most common. You can write about any topic, as long as it’s related to your business. For example, if you own a restaurant, you can publish anything about the food you offer.

It’s fun and easy to write if you have a firm grasp of what to talk about. The tricky part is how to make your work interesting for your potential readers. Here are some tips:

  • Mind the length – Your story should be about 350 to 600 words only. Anything longer may overwhelm your reader.
  • Use compelling headlines – The headline is printed in large font, so it’s the first thing that your audience will see. It should grab their attention immediately. Try using witty one-liners and clever puns.
  • Break paragraphs with subheads – Subheads often serve as breathers in between lengthy paragraphs. They make your story much easier to read.

Other types of content that you can create are infographics, picture stories, and portraits. Since they’re made of visual elements, they can easily fill the whole page.

Page 7

It’s advisable to place details about the booklet here. It should contain the names of members of the team who worked together on the brochure, including the writers, editors, graphic designers, and photographers.

This page should also bear details about your company, including the address and contact number. The name of the booklet printing house that you hired for publishing should appear on this page, too.

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